Building Your Team to Develop the Products that Sales Leaders Want - How to Construct an Enablement Org That Looks Like a Product Development Org

A talk by Chris Grebowiec
Head of Global Sales Enablement and Productivity, Square

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About this talk

In this session, you will learn how to build your team to develop learning products that sales teams want to buy, engage in, and use. We know that the hardest part of a Sales Enablement Team’s journey is developing the ROI case for its own existence. We often think “I wish I could not do my job for a quarter and see how much harder it gets.”

Instead of the negative thoughts, what if you built content, learning, programs, and processes that sales leaders and sales people were desperate to buy?

The best way to do that is to mimic the structures of a product team! In this course, we will talk about:

  • The roles inherent to product orgs and how they can be mimicked in an enablement org
  • How to choose, assign, and develop the collaborations necessary to build best in class learning products for our teams
  • How to prioritize the right work to be done by impact and not be volume (of the voice of specific leaders)
  • How to continuously improve the content you create using the voice of the customer

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