We are all being asked to do more with less, which is painfully true in content creation. Buyers expect a digital and personalized experience yet are being served content that is static and generic. With marketing budgets being already stretched, how can businesses respond to the needs of the buyers? Where should we be spending our money? Catherine Young from Xerox will explore these questions and shed light on how to modernize sales content and refresh the way salespeople engage with prospects, customers and partners.
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