Starting from Scratch: How to Define Your Sales Philosophy and Shift Your Sales Leaders to Coaches

A talk by Dave Nel
National Head of Sales Enablement, Investec

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About this talk

Research has shown that businesses that implement a strong sales coaching culture significantly outperform those who fail to do so. Learn how to bring this foundational part of high-performing sales teams to life. In this session we will walk through a basic plan, which you can evolve to your own unique business, in order to drive revenue through focused sales coaching. After all, hope is not a plan, to create this shift takes a significant amount of effort but the lift in revenue is surely worth it.

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