Hitting the Reset Button: Sales Narrative Launch Tips from the Field

A talk by Grace Tang
Learning Experience & Strategy, Global Sales & Partner Enablement, Reddit Inc.

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Hitting the Reset Button: Sales Narrative Launch Tips from the Field

“We’re rehauling our sales pitch. It’s going to change how we talk about our business.”

“We need all our sellers to learn the new narrative — the sooner, the better.”

“How can we ensure they really learn the new pitch?”

If this sounds familiar, then you know these statements can open several rabbit holes when it comes to launching a new enterprise-wide sales narrative. Stakeholders like sales leadership and marketing are working on messaging right until launch, while sales managers and teams are wondering when and how they’ll learn the new pitch. In addition, everyone has gone virtual during COVID and now you need to rethink your enablement strategy, technologies, and channels for learning.

Join this case study session to hear how the Reddit Sales Enablement team navigated all these elements to design and build a learning journey that empowered their sales teams to learn and practice a brand new narrative with more than 95% certifications completed.

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