Fit to Win and Scale: How Sales and Buyer Enablement Complement Each Other

A talk by Mary Tafuri
Chief Sales Enablement Officer, VP - IBM Cloud and Cognitive Software, IBM

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About this talk

IBM is leading the way in how large companies should enable a global salesforce. IBM has revamped their enablement approach by creating individualized learning roadmaps, amplifying a focus on skill activation, streamlining content delivery, and infusing recognition programs while continuously remaining client centric.

The worldwide and geo-specific enablement teams work together to create programs that help sellers practice and perfect professional and technical skills instead of wasting cycles curating abstract, marketing content. Skills activation and professional coaching is making IBM sellers confident in helping clients with their new or existing Cloud journey. IBM is also focusing on nurturing their managerial leaders ensuring there is a consistent leadership approach globally that aids in creating an open, healthy, and mindful work environment.

IBM’s goal is to arm their sales force with everything they need so sellers can work side by side with their clients to identity and solve their clients’ hardest problems.

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